The way we work is changing. Let’s strategize together.
The hospitality industry is ever-evolving. The time for innovation and thoughtful approaches are more important than ever. I want to help you make the most of this opportunity for growth and create an action plan for your business.
Career Highlights
01
Senior Event Producer + Special Projects Manager at Kennedy Creative Events
02
First Director of Restaurant Events for New Waterloo
03
Transitioned La Condesa’s event space, Malverde, into one of Austin’s premier event destinations
04
Created SOPs, sales strategies and lead the event team for five new restaurant openings in 2017-2019.
Explore Ways We Can Work Together
Event VENUE + Space Consulting
Whether you are building out a new space or refreshing a space for a new chapter, I work to ensure you are maximizing efficiency and outfitting your space to stay booked and busy!
Dive in to the ways we can partner together.
PRE-OPENING
Participate in site inspections before buying a space, land or overtaking venues
Conduct site inspections on pre-existing build-outs to help determine event capabilities, blind spots and overall flow of the space to maximize revenues
Work closely with design/architects to ensure event systems are well thought out and included in master plan
Consult on vendor selection + partnerships such as: in-house AV, stages, bathrooms, bar services, food services, etc. and help negotiate contracts
LAUNCH
Develop all event systems - SOPs, templates, event sales and marketing decks, sales goals and strategies before opening
Hire, train and coach sales teams
Build efficiencies within sales department to develop long-term success
Create menus and offerings that are profitable, practical and executable for large scale events
Work closely with chefs, operations, general managers and FOH + BOH teams to make sure event goals and systems line up with the venue’s overall goals and long-term vision
Create yearly P&L, budgets and sales goals for each space
ONGOING SUCCESS
Coach sales team
Maintain pipeline and client relationships
Continue to consult on yearly sales goals based on performance
Help update event software, templates, training materials, as needed
Business Development + Sales
Extension of your sales team - creating sales strategy and pipeline
I help build rapport and cultivate long lasting relationships with key clients, partners and vendors
Make connections with my current industry relationships
Help grow client list
Conduct sales calls, site inspections and planner meetings
Attend networking events to strengthen your company's relationship with the Austin and hospitality community
Help build brand awareness
Client facing direct sales
Assist with sponsorship outreach and fundraising
Negotiate and enhance partnerships with business vendors related to your business
Present sales pitches and presentations
Public Speaking Options: speak on behalf of your company - experience in emceeing a multitude of projects, events and presentations
Event Production
Helping you, your team or your company execute events from start to finish; Ready to host an event or have an event idea ready to go, but need some help with execution?
I’m here to handle all your event production needs, including, but not limited to:
PLANNING
Full Planning - Corporate Meetings, Large Scale Conferences, Non-profit, Fundraisers, Social and Wedding
Virtual Event Management
Site and Venue Scout - help sending RFPs and source venues
Site Design & Planning - Room design and event layout - create layouts for crowd management, entrances ,exits and help execute plan
Vendor Management - recommend preferred vendors, negotiate contracts, manage vendors on-site/installations
Sponsorship Sales and Management - securing and managing sponsors
Contingency Planning - safety, security, weather back-up plans
City Permitting - helping file, secure and follow all city permits & guidelines
ON-SITE EXECUTION
Artist & Stage Management - procurement, rider fulfillment, AV, live stream, ROS and tech support
Box Office Management
Hospitality and Catering Management - coordinate with caterers and bar services
Staff, Volunteer & Emergency Management - staff scheduling, manage teams on-site, train and overseeing operations
Online & Onsite Registration
Chef Management for public & media events
Week-of/Day-Of Wedding Coordination
“I had the pleasure of working with Reese for a few years and was blown away by her commitment and eagerness to always do more! She is extremely driven and no job is too big or too small. I highly recommend Reese to anyone looking to take their team to the next level.”
— Cristin Meehan, Director of Operations for Hosts Texas
“Reese played an instrumental role in the success of our annual IT user conference. Her dedication, enthusiasm and agility collectively helped us consistently deliver on a high bar for excellence, creativity and quirkiness. Whether she was on the front lines managing marquee sponsors, resolving sticky issues with a vendor, or behind the scenes averting a logistical crisis, she operated with a sense of ownership and passion. Beyond her expertise which allows you to feel your event is in good hands, she has a boundless energy and vitality that just simply makes her a joy to wok with!”
— Jennifer Halligan, Marketing Director of Global IT Conference (past client)
Ready to stay booked and busy?
Let’s connect!